UI Design Portfolio

Creating thoughtful digital experiences

UI/UX designer focused on crafting intuitive interfaces that solve real problems for users and businesses.

Selected Work

Mockup
Mobile App

Beef 'O' Brady's App

Redesigning the mobile online ordering experience to help users order faster and better manage their customer loyalty points.

View Case Study
Wine home page
Web Quiz

Wine Quiz

A web based menu with a built in personailized wine quiz to conect customers with more menu options and better suggestions.

View Case Study
landing page mockup
E-commerce

Mike's Bikes Redesign

Revamping the online shopping experience to boost conversions and customer satisfaction.

View Case Study
About | UI Design Portfolio

Hello, I'm Heather

A UI/UX designer passionate about creating intuitive digital experiences that solve real problems for users and businesses.

About Me

With over 7 years of experience in UI/UX design, I specialize in creating user-centered digital products that are both beautiful and functional. My approach combines strategic thinking with creative problem-solving to deliver experiences that delight users and drive business results.

I've had the privilege of working with startups and enterprise companies across various industries including Beef 'O' Brady's, KJ's Steakhouse, and e-commerce. This diverse experience has given me a unique perspective on how design can address different user needs and business challenges.

My design philosophy centers around empathy, simplicity, and attention to detail. I believe that great design should be invisible, allowing users to accomplish their goals effortlessly while creating memorable moments along the way.

When I'm not designing, you can find me exploring new festivals, experimenting with photography, or attending design meetups to stay connected with the creative community.

Areas of Expertise

UI Design

Creating visually appealing interfaces with a focus on consistency, hierarchy, and accessibility. Skilled in designing for multiple platforms and devices.

UX Research

Conducting user interviews, usability testing, and competitive analysis to inform design decisions and create user-centered solutions.

Interaction Design

Designing intuitive interactions and micro-animations that enhance usability and create delightful user experiences.

Prototyping

Creating interactive prototypes at various fidelity levels to test concepts, validate designs, and communicate ideas effectively.

Design Systems

Developing and maintaining comprehensive design systems that ensure consistency, improve workflow efficiency, and scale across products.

User Testing

Planning and conducting usability tests to gather insights, identify pain points, and validate design solutions with real users.

Design Tools

Figma Sketch Adobe XD Photoshop Illustrator InVision Principle Framer

Experience

2021 - Present

Senior UI/UX Designer

Transcend Fresh Concepts Inc.

Led the redesign of the company's brand and online presence, resulting in a 40% increase in user engagement and a 25% reduction in customer support inquiries. Established a comprehensive design system that improved design consistency and development efficiency.

2018 - 2021

UI/UX Designer

Design Consulting

Collaborated with cross-functional teams to design user interfaces for various clients in the Restaurant and E-commerce sectors. Conducted user research and usability testing to inform design decisions and improve product experiences.

2016 - 2018

Junior Designer

BOB1 inc.

Started as a junior designer working on web and mobile interfaces. Assisted senior designers with research, wireframing, and visual design tasks. Developed a strong foundation in user-centered design principles and processes.

Education

Bachelor of Arts

Visual Communication and Design

Ringling College of Art and Design

My Design Process

My approach to design is methodical yet flexible, allowing me to adapt to each project's unique requirements while ensuring consistent, high-quality outcomes.

1

Research & Discovery

Understanding the problem space through user research, stakeholder interviews, and competitive analysis to establish a solid foundation.

2

Define & Ideate

Synthesizing research insights to define user needs and business goals, then generating multiple solution concepts through collaborative ideation.

3

Design & Prototype

Creating wireframes, visual designs, and interactive prototypes that bring the solution to life while maintaining focus on user needs.

4

Test & Iterate

Validating designs through user testing and feedback, then refining the solution based on insights to ensure it meets user needs effectively.

My Design Philosophy

User-Centered

I believe in designing with empathy, always putting the user's needs and goals at the center of every decision.

Purposeful

Every element in my designs serves a purpose. I focus on creating experiences that are both functional and delightful.

Accessible

I'm committed to creating inclusive designs that can be used and enjoyed by people of all abilities and backgrounds.

Contact | UI Design Portfolio

Let's connect

Have a project in mind or just want to chat about design? I'd love to hear from you.

Send a Message

Contact Information

Email

For project inquiries, recruitment or collaborations

Heatherrfrye86@gmail.com

Resume

Heather_Designer_Resume.pdf

Updated Heaher 2025 • 2.4 MB

Download Resume

Connect

LinkedIn

Connect with me professionally